Jin Feng LOGO
LOGO interpretation：
The main body is composed of “Jinfeng” Chinese pinyin initials JF, with regular lines, implying the standard and precise production process of Jinfeng products, as well as the spirit of Jinfeng people’s rigorous work and striving for quality.
The company name takes the word “Jinfeng”.
The main body is composed of “Jinfeng” Chinese pinyin initials JF, with regular lines, implying the standard and precise production process of Jinfeng products, as well as the spirit of Jinfeng people’s rigorous work and striving for quality.
The company name takes the word “Jinfeng”. “Gold” means wealth, which means that the company always creates wealth for the society and customers, and “Feng” means excellence, which means the company is determined to forge ahead, pursue high quality, and have lofty ambitions.
The graphics use three colors of red, blue, and white. Red implies power. The company’s products bring development power to customers and society;
It also implies enthusiasm. Jinfeng people love life, have ideals, have responsibilities, and have missions. Blue: the color of the sea, which means that the company is inclusive of all rivers, and win-win cooperation;
It also implies a rigorous, truth-seeking and pragmatic, scientific, and rigorous style of Jinfeng people. The background color is white: two colors of red and blue are highlighted, which means that the company focuses on core technology and customer-first;
It also implies humility, Jinfeng people have humble, lifelong learning behavior.
At the same time, the red, blue, and white colors are similar to the colors of the Russian flag, indicating that the company is a Sino-Russian joint venture project and the deep friendship between the two parties.
The two letters JF in the graphic rely on each other, implying the harmonious coexistence of the company and customers, technology, and service.
The well-defined JF letters are surrounded by a blue circle, which symbolizes the company’s principles of doing things inside and outside the circle.
The overall composition is similar to the company’s products, but also shaped like a traditional seal, implying that the company is product-oriented, keeps promises, and establishes the confidence of a century-old brand.
The five pictures with the main letters JF imply the qualities of Jinfeng people and the five virtues of a gentleman: benevolence, righteousness, courtesy, wisdom, and faith.